The family office database
built for direct outreach.

Why family offices matter for fundraising

Family offices are the fastest-growing pool of private capital in the world. Single family offices alone now manage an estimated $6+ trillion in assets globally, with the number of family offices doubling over the past decade. For founders raising capital and emerging fund managers building their LP base, family offices are often easier to close than traditional VCs because:

• Faster decisions. No investment committee, no quarterly cycle — many family offices can decide in weeks, not months
• Flexible mandates. Many family offices invest across stages, sectors, and geographies based on the principal's interests rather than a rigid thesis
• Patient capital. Longer time horizons mean less pressure for forced exits
• Conviction-driven. A family office that gets it often moves quickly and commits at scale

The hard part has always been finding them. Family offices intentionally maintain low public profiles, rarely appear in standard databases like Crunchbase, and don't appear in funding round announcements. That's the gap Altura Data fills.

What's in the family office database

Per-contact data fields

Every record in the family office database is structured for direct outreach — not a vague firm listing. Each contact includes:

SFOs vs MFOs — and why the distinction matters

The family office database explicitly tags each contact as either a single family office or multi-family office. This matters for outreach strategy:

Single Family Offices (SFOs)

SFOs typically serve one ultra-high-net-worth family with $100M+ in assets. They're often less institutional, with the principal (or a small team) making investment decisions directly. SFOs tend to be more responsive to founder-led outreach when the thesis matches the family's interests — sometimes deriving from how the wealth was originally created (tech, real estate, manufacturing, etc.).

Best for: founders with a thesis that aligns to a specific family's background; deals requiring fast decisions; conviction investors who don't need consensus.

Multi-Family Offices (MFOs)

MFOs serve multiple families and operate more like institutional investors — formal allocation processes, investment committees, written mandates. They're more rigorous in due diligence but also more predictable in their decision-making.

Best for: founders with strong traction and clean data rooms; fund managers raising structured LP commitments; later-stage rounds where institutional process matters.

Where this database fits in your raise

Most founders combine family office outreach with VC outreach in parallel. Family offices fill three specific gaps:

1. First check before institutional rounds. A conviction-driven family office signal often unlocks the round
2. Bridge or extension rounds. Family offices are often the most flexible source for off-cycle capital
3. Strategic LPs for emerging fund managers. Family offices are the most realistic anchor LPs for first-time fund managers

For a walkthrough of how emerging managers specifically use family office data to build a first LP base, see LP database for fund managers.

How this compares to Crunchbase, PitchBook, and LinkedIn

None of the major databases were built for family office outreach:

• Crunchbase — focuses on startup funding rounds and VC firm data. Family office coverage is near-zero because family offices rarely appear in publicly-reported rounds.
• PitchBook — has some family office data but is institutional-priced ($25,000+/year) and contact-level email coverage is sparse. See PitchBook alternative.
• LinkedIn Sales Navigator — can find individuals but provides no emails, no AUM, and no investment mandate fields. Manual research per contact.

For a full head-to-head comparison see Crunchbase vs PitchBook vs LinkedIn for LP and family office contacts.